BPO


Reachin’ designed by Karoshi

Opinion by Richard Baird.

Duplex and die cut business card design by Karoshi for Myeloma charity event Reachin'

Reachin’ is a regular charity event established in 2012 to engage with a younger demographic and raise awareness and funds for Myeloma UK, an organisation dedicated to finding a cure for Myeloma, a rare cancer of the bone marrow. Money made from each event is complemented by the online sale of branded t-shirts, vests and tote bags.

Designed by Karoshi, Reachin’s brand identity draws its inspiration from the architecture of the Turner Contemporary art gallery, the venue of its first and forthcoming events. The building’s clerestory windows, mono pitched roofs and glass facades informed the creation of a grid-based system and the use of dynamic geometric shapes to cohesively bind a simple logo design, poster layouts, patterns, business cards, stationery, merchandise and a changing event-based colour palette.

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Iona Brown designed by Sam Flaherty

Logo, print and packaging with black block foil detail for contemporary jewellery designer Iona Brown

Iona Brown is a London based contemporary jewellery designer who favours classic simplicity, understated detail, precise finishes and minimalist lines, shapes and materials. Graphic designer and art director Sam Flaherty recently worked with Iona to develop a new visual identity for her expanding collection. Built around a customised logotype and a simple print and packaging treatment that uses few but good quality and contrasting paper and print choices, the solution reflects the key aesthetic and design values that run throughout Iona’s work.

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