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La Pecora Bianca by Pentagram, United States

Opinion by Richard Baird.

Brand identity for La Pecora Bianca by Pentagram, United States

La Pecora Bianca is a New York restaurant, located in the St. James building at Broadway and West 26th Street, with a menu inspired by the seasonal farm-to-table cooking of rural Italy. The restaurant is said to evolve, moving from breakfast, coffee and wine bar throughout the day to restaurant in the evening.

La Pecora Bianca worked with Pentagram partner Emily Oberman and her team to develop a visual identity that would capture and convey a healthy wholesome menu, a warm and welcoming atmosphere, and would compliment an interior by Nema Workshop. This extended across menus, coasters, signage, tableware and postcards.

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The Hope Singers by Bedow, Sweden

Opinion by Richard Baird.

Limited edition illustrated record sleeve for The Hope Singers by Bedow

Scandinavian graphic design studio Bedow have recently completed work on the record sleeves for The Hope Singers debut album It’s Time For…, which will be released on the Sing a Song Fighter label as a limited edition LP. Bedow mix a well-illustrated approach with loose hand drawn typography, and applied these using a four colour screen print process across uncoated and unbleached board. The result is cheerful, individual and distinctly crafted.

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Teabox by Pentagram, United States

Opinion by Richard Baird.

Brand identity and package design for tea subscription service Teabox by graphic design studio Pentagram, United States

Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner Natasha Jen to develop a new brand identity, packaging system and website that would help establish it as a global brand.

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