La Pecora Bianca by Pentagram, United States

Opinion by Richard Baird.

Brand identity for La Pecora Bianca by Pentagram, United States

La Pecora Bianca is a New York restaurant, located in the St. James building at Broadway and West 26th Street, with a menu inspired by the seasonal farm-to-table cooking of rural Italy. The restaurant is said to evolve, moving from breakfast, coffee and wine bar throughout the day to restaurant in the evening.

La Pecora Bianca worked with Pentagram partner Emily Oberman and her team to develop a visual identity that would capture and convey a healthy wholesome menu, a warm and welcoming atmosphere, and would compliment an interior by Nema Workshop. This extended across menus, coasters, signage, tableware and postcards.

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BP&O Collections – Signs & Wayfinding

Curated by Richard Baird.

  The Best of BP&O – Signage & Wayfinding

A continually updated collection of signage and way finding designed for museums, galleries, shops and bars,  as part of a new brand identity, and published on BP&O. Between them, these how a mix structure, type and iconography, material choice, surface finishes, colour and contrast can stand out, communicate and direct.

This selection features window decals, illuminated panels, neon tubes, standalone and wall mounted solutions, as well as those that have been handprinted, and includes work by graphic design studios Spy, Bond, Stockholm Design Lab and Maud, amongst many others. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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Libertine Liquor Bar by CODO, United States

Opinion by Richard Baird.

Visual identity and menu designed by CODO for Indianapolis liquor bar Libertine

Libertine is a bar and restaurant, located on Indianapolis’ Mass Avenue, that celebrates the pioneering American spirit with an emphasis on classic cocktails, craft distillers, boutique wines and an evolving menu. It is recognised as one of the best restaurants and bars in the country, and as being instrumental in the city’s growing and continued support of local food and independent restaurants.

A light wood bar, steel rails, exposed utilities, red brick walls and I beam, comfortably sit alongside the ornament of crafted lamp shades, cast deer head, uncovered floor and the retrospective character of vintage jugs and jars. This contrast of utility and flourish, retrospection and a current favour for the crafted also make its way into Libertine’s visual identity, developed by design studio CODO and including menus, branded matches and hand painted signage.

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