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Stone Way Cafe by Shore, United States

Opinion by Richard Baird.

Logotype and monogram for Stone Way Cafe designed by Shore

Stone Way Cafe, formerly the Tiny Ninja Cafe, is a Seattle based neighbourhood meeting point, music venue and internet cafe, in the area of Fremont, with a formidable, geometric, concrete exterior structure and a warmer interior of wood surfaces created by goCstudio. Design studio Shore, working closely with signwriters and fabricators, created a brand identity treatment for the cafe, which included a variety of typographical assets, signage and business cards, that takes its inspiration from the industry and personality of the neighbourhood.

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The Town Mouse by A Friend Of Mine

Logo, menu and business card design by A Friend Of Mine for The Town Mouse

The Town Mouse is a new Melbourne-based bar and restaurant owned by Christian McCabe and located in the space formerly occupied by the Embrasse Restaurant. Developed by A Friend Of Mine, the bar’s new brand identity delivers impact through the ‘big city’ and slightly retrospective dimensionality of tall, slim, skyscraper-like, uppercase characters of the logotype set within and alongside the grids of the collateral. A local crafted quality through the shared, brushed surface relationship between digital artwork and the physicality of gold painted window signage. And a daytime night-time duality – perhaps a reference to the bar/restaurant proposition – of a black and cream colour palette, enhanced by the really neat use of photo-luminescent ink across their business cards.

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