Beatific is a new skincare range from Greek private medical service provider Hygeia Group “for women who are aware of the benefits of cosmeceuticals and can appreciate the results of thorough clinical research and high end care”.
Created by Mousegraphics, the brand identity and packaging for Beatific takes the medical precision, exclusive care and expertise established by the Hygeia Group and a contemporary clinical experience and neatly conveys these through efficient sans-serif typography and the frosted panels of the structural design.
The Coal Pot is a range of natural soaps, creams and oils made from herbs and fruits grown in Dominica using traditional handmade methods. Italian design agency Port Clarendon were recently commissioned to develop a new visual identity, brand architecture and packaging solution for the range that would ‘articulate and clarify each of the line’s unique proposition in relation to the parent brand and to the competition’ and position these as more ‘up-market’.
Design studio Freytag Anderson were recently commissioned by Glasgow based Partick Dental to create a “fresh and vibrant visual identity” for their local practices. The studio saw the opportunity to create a clear concept that would avoid the “usual clichés associated with the industry” and have an inclusivity that would strike a solid balance between minimal, contemporary, inviting and established, through a communicative combination of mark, type and material choice.