Opinion by Richard Baird.
Léon Courville is a Canadian vintner growing grapes and producing wine from a 18 hector vineyard surrounding his home near Ville de Lac-Brome, Quebec. The uniquely rocky, chalky and clay soil, the region’s later farming seasons and the warmth from Lac-Brome gives Léon Courville’s wine a distinctive flavour profile, one that has secured international recognition. As well as being interested in the craft of viticulture, Léon Courville is also known for his large collection of antique corkscrews that are now on display at Domaine de Brome.
Léon Courville Vigneron’s brand identity was redesigned by Montréal based studio lg2 boutique. The studio looked to convey the history of the vineyard and the tradition it proudly upholds, the experience of grape growing and the craft of wine making, as well as family, passion and the pedigree of the region through a variety of assets. These included crest and custom typography, business cards, stationery set, postcards and wine labels that feature high quality material detail, die cut labels, foil, spot colour and illustration.