Arrels by Hey, Spain
Posted: November 16, 2015 Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Hey, Designed in Barcelona, Fonts In Use: Geometric Sans-serif, Fonts In Use: Suisse Int'l, Graphic Design, Graphic Design Blog, Handcraft, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo News, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, New Logo, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Typography, Spanish Design, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Tote Bag Design, Type Foundry: Swiss Typefaces, Typography, Uncoated Papers & Cards 4 Comments »Opinion by Richard Baird.
Arrels (roots in English) is a Spanish shoe brand, established by cousins, friends and partners Javier & Pepe Llaudet, and inspired by the Mediterranean, its traditions, rhythm, colour and creative atmosphere. Javier & Pepe also draw on the city of Barcelona (the place they want to be), the countryside (where they are from), and their passion for music.
These inspirations make their way into Arrels’ new brand identity, created by graphic design studio Hey, through colour contrast, the irregular texture of torn paper, the traditional flourishes of a serif and the modernity of a sans-serif. This new identity links brochures, packaging, business cards and website.
Estampaciones Fuerte by Hey, Spain
Posted: December 15, 2014 Filed under: Fonts in Use, Logo Reviews | Tags: Blind Emboss, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Grey, Colour in Use: Orange, Coloured Paper, Design For Print, Designed by Hey, Designed in Barcelona, Die Cut Design Detail, Fonts in Use: Futura, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, Manufacturing Logos, Minimal Logos, New Logo, Spanish Design, Stationery Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Tote Bag Design 2 Comments »Opinion by Richard Baird.
Estampaciones Fuerte is a Spanish cold metal stamping and pressing business with over forty years experience producing a variety of components for the automotive, domestic appliance and construction industries, as well as providing welding, finishing, threading and set assembling services. This year Hey worked with Estampaciones Fuerte to develop a new contemporary brand identity that would better reflect their industrial experience and professionalism.
Collective designed by Hey
Posted: September 26, 2014 Filed under: Art and Design, Fonts in Use, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding News, Business Card Design, Colour in Use: Yellow, Coloured Paper, Colourful Business Cards, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Hey, Fonts in Use: Brown, Fonts in Use: Domaine, Graphic Design, Logo Design & Branding Blog, Logo Opinion, Minimal Design, Notebook Design, Serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2014, The Best Business Cards of 2014, Tote Bag Design, Triplex Business Cards, Type Foundry: Klim Type Foundry, Type Foundry: Lineto, Uncoated Papers & Cards, Visual Identity Design Blog 10 Comments »Opinion by Richard Baird.
Collective is a new Istanbul based agency that is described loosely by Hey, the design studio behind its brand identity, as producing content, communication and design work. Its has an ideology, like the name suggests, based around a collaborative approach, developing projects with an extended network of people with a variety of skills. Hey recently created an visual identity treatment for the agency that draws its distinctive character and impact from a contrast of type detail, type size and colour, as well as good quality materials and print finishes.
