Opinion by Richard Baird.
Piccolo is an Italian seed brand with a particular favour for those that are ideal for urban growers, people with small balcony gardens or working with limited space. It is a brand with character, with product naming that includes Slim Jim Aubergine and Spacemaster Cucumber expressing the space-smart dwarf varieties of the range.
Piccolo worked with UK-based studio Here Design to develop a new graphic identity that would establish a distinct and cohesive visual language across their packaging. With a miniature storybook-like quality and an illustrative approach that plays with both the bold and the granular, these tell the story of Piccolo, bring to light the rewarding experience of growing, and intend to engage with the many urban gardeners of the world.