Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.
See more work by Bond here.
In Bed is an online store that is a celebration of almost everything we love to do in bed. It has a generous yet tightly curated collection of homeware items that include handmade ceramic and wood saucers, bowls and mugs created by Japanese and American designers, as well as a range of high-quality linens. In Bed worked with Australian design studio Moffitt.Moffitt to develop an identity that would reflect the effortless personality of the brand and its product range through a graphic, material and language system.