BPO


Simplee Aloe by Designers Anonymous

Opinion by Richard Baird.

Logo and packaging by Designers Anonymous for aloe vera drink Simplee Aloe

Simplee Aloe is an all natural aloe vera-based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar, and is available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters, and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design.

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SSU designed by Snask

15-SSU-Business-Cards-by-Snask-on-BPO

The Swedish Social Democratic Youth League, abbreviated to SSU, is a branch of the Swedish Social Democratic Party, associated with the Swedish Trade Union Confederation, and one of the largest youth leagues in the country with a membership of over 10,000. In response to an upcoming general election, which took place on September 14th, the SSU looked to readdress its visual identity which had remained untouched for ten years.

Designed by Snask and launched a few months prior to the election, the SSU’s new visual identity, drawing colour from its relationship with the Trade Union Confederation and Social Democrats, using bold typography, and introducing a variety of more accessible details, broadens its communicative value and aesthetic impact, and unifies its members under one cohesive system.

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