Opinion by Richard Baird.
Simplee Aloe is an all natural aloe vera-based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar, and is available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters, and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design.
The Swedish Social Democratic Youth League, abbreviated to SSU, is a branch of the Swedish Social Democratic Party, associated with the Swedish Trade Union Confederation, and one of the largest youth leagues in the country with a membership of over 10,000. In response to an upcoming general election, which took place on September 14th, the SSU looked to readdress its visual identity which had remained untouched for ten years.
Designed by Snask and launched a few months prior to the election, the SSU’s new visual identity, drawing colour from its relationship with the Trade Union Confederation and Social Democrats, using bold typography, and introducing a variety of more accessible details, broadens its communicative value and aesthetic impact, and unifies its members under one cohesive system.
Cornershop, formerly known as Sage, is an award-winning Adelaide based design studio. Cornershop aims to tell unique stories, help their clients grow, have an old-fashioned service practice and create brand identity treatments that cohesively exists across print, packaging, environmental and digital design contexts. The studio explain that by asking the right questions, collaborating with clients, using strategic solutions that are emotionally engaging, inspiring and distinctive, and establishing brand stories that are clearly and consistently told, they deliver a competitive advantage to each of their clients.