Fatherly is a cross-media platform that publishes a mix of general-interest content, product and service recommendations aimed at dads and relevant to the age and stage of their child’s development. Founded by Simon Isaacs and Michael Rothman, Fatherly was developed in response to the abundance of parenting material available to mums but lack of content for dads.
Brooklyn based studio Apartment One worked with Simon to develop a comprehensive brand identity for Fatherly, which included logo, iconography, print, typography, stationery and user interface design, that would deliver an easy to browse, engaging and fun online experience for men who ‘happen to be dads’.
Blue Baths is a renovated bath house originally opened in 1933 and located in Government Gardens, Rotorua, New Zealand. Blue Baths features geothermal heated pools and art deco detail, and has the distinction of being one of the first places in the country to have offered mixed sex bathing. The venue is open to the public and hosts private functions including weddings and conferences.
Untouched since its renovation back in 1996, Blue Bath’s brand identity was revised by Melbourne based freelance designer Ryan Romanes. By retaining the key bath house symbol but introducing a new restrained colour palette, a pattern of blue and white diamonds, a gold foil detail — informed by the interior — and adding a library of over 100 new icons, the treatment clearly conveys the wide variety of activities and services of the venue and hints at its period features. The work was announced as a finalist in this year’s Best Awards.
Silver & Green is a producer, importer and wholesaler of authentic Mediterranean delicacies such as olives, olive oil, tapas and meze, established in 2007 and located in the English Lake District. Silver & Green describes itself as a ‘family of foodies’ who share a passion for the Mediterranean, high quality artisanal products and good customer service.
Dorset based Salad Creative were recently commissioned to redesign Silver & Green’s brand identity and packaging in a way that would increase its appeal to delis, farm shops and food halls. Recognising that the market is currently well-served by a multitude of rustic and heritage brands, Salad Creative chose a playful, modern and handcrafted aesthetic that avoided the ‘obviously rustic’ and drew inspiration from the variety of ingredients and their Mediterranean origins.