Rhinoshield is a smartphone and tablet screen protector—funded by a Kickstarter campaign created by Evolutivelabs—with a shock-damping layer that is able to withstand up to five times the impact energy of Gorilla Glass 2.
Developed by Bravo, Rhinoshield’s brand identity—which included a logo, logo-type and packaging combination—mixes the heavy industry aesthetic of a bold black and yellow colour palette, stencil cut letters and oversized typography with the resilience associated with crash test dummies, the research-based reliability of the iconography, lighter line weights and the photography across the website to achieve a solid mix of robustness and technology.
Intu is a Norwegian accounting and consultation firm and real-time technological solutions provider located in the town of Bodø. Design agency Heydays developed a new brand identity solution for Intu—which included naming, logotype, business cards, print communication, custom typography and website design—based around the link between the firm’s two key services and the software it uses to deliver these efficiently.
Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.
The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.