The Fruitilyzer is an ‘electronic-organic’ music making kit that utilises the electrical energy stored within fruit and vegetables to create an instrument. The kit was developed by Tim & Puma Mimi, a “quirky electro duo from Zurich and Tokyo” who have played live shows around the globe using an electrified cucumber.
Designed by Swiss studio Resort, the Fruitilyzer’s packaging unapologetically utilises the very obvious combination of bright fluorescent spot colour, digital and lightening inspired type and an amusing and well illustrated shocked cucumber illustration to reflect the oddity of the instrument and recognises its playful, creative but limited nature. The iconography adds a contemporary single line weight technicality to the reverse making the front, which could be perceived as perhaps a little retro-cheap, appear all the more considered and intentional.
Creagent is a Finnish ‘design broker’ that provides a “unique pool of talented designers from all fields and a wide range of expertise to match various business needs.” Creagent’s new brand identity and website, developed by multidisciplinary design studio Bond – currently on a roll with new work for Allsorts and the University of the Arts Helsinki – utilises a bold, brightly coloured set of pictograms and sans-serif slogans to “communicate the value of design.”
Designers Anonymous is London-based multidisciplinary design agency with global clients from a variety of sectors. The agency has appeared on BP&O on a number of occasions, with highlights including their packaging work for Zest and Patchett’s, and their identity work for Fuller’s hospitality brands The Parcel Yard, The Tokenhouse and Brewer St.
Following the launch of their new website this week, Designers Anonymous has published images of their new visual identity system. Based around large symbols and sans-serif type, plenty of space and a neat print finish, this new identity communicates, in an unusually efficient but also playful manner, the goals of the agency.