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Packaging Insight: Chi Coconut Water

Chi Coconut Water designed by Leahy Brand Design

Chi is a new brand of coconut water launched this week to the retail trade at the Food and Drink Expo taking place at the NEC in Birmingham. London based design agency Leahy Brand Design (LBD) was responsible for creating the brand’s identity, packaging solution and exhibition stand. Julie James has kindly provided BP&O with an insight into the product and design process on behalf of LBD.

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Aronia designed by Work In Progress

Packaging with gold foil and etched illustrative detail designed by Work In Progress for organic cordial Aronia

Aronia is an organically grown brand of aronia cordial that is sold through health food stores across Norway. The packaging, designed by Oslo based multidisciplinary design agency Work In Progress, combines and contrasts an ornate, etched and illustrative script with the sans serif modernism of the Pur logo-type. A simple black, white and gold foil treatment has a contemporary restraint that is successfully mixed with a classic and more medicinal sensibilities that make this look premium but not old fashioned.

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Fresh Point designed by Designers Anonymous

Logo and packaging created by Designers Anonymous for Russian fast food cafe Fresh Point.

Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.

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