BPO


Falcon designed by Nine

Packaging design by Nine for Swedish pilsner Falcon

Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.

I wrote about this re-brand last week and since then it seems the project has moved towards a far more premium aesthetic dropping some of the more traditional illustrated elements in favour of a conventional beer brand approach; drops of water, wheat, hops and coins etc. (still looks great). Read the original article here.

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Falcon designed by Nine

Packaging design by Nine for Swedish pilsner Falcon

Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.

Continue reading this article


Protected Products by Liberty Island

Dmitrov Sausage designed by Island of Freedom

Protected Products is a Russian gourmet food line owned by Moscow based Dmitrov Sausage that includes chilled meats and delicatessen. In a bid to raise the perceptions of the brand to a more premium status, Dmitrov Sausage engaged Liberty Island to redesign the brand and packaging propositions with an increased emphasis on the natural and high quality aspect of the products.

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