BPO


CooperVision

Packaging and brand identity with watercolour illustrative detail for contact lens brand Coopervision

Following their recent re-brand reviewed on BP&O back in March, CooperVision has released images of how this new vision will translate across their product ranges. Taking the watercolour identity and vivid illustrations onto pack reinforces this new direction and suitably moves it away from the rigid corporate image of the past. The packaging is a significant improvement and should stand out well against the more clinical direction of its competitors.


Dutch Gold designed by Mike Ballinger

Packaging designed by Mike Ballinger and Adam Gallacher for premium Belgium lager Dutch Gold

Dutch Gold is premium Belgium lager brewed by Inbev and distributed by Comans in Ireland where it is the third most popular beer. “Dutch Gold reflects what customers really need: Excellent quality beer at a value for money price”. Recently Dutch Gold has received a refresh to its key illustration, cans and multi-pack directed by Irish based designers Mike Ballinger and Adam Gallacher.

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