Echo Capital designed by Trüf
Posted: Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: American Design, Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Design News, Design Opinion, Design Reviews, Designed by Trüf, Geometric Pattern, Graphic Design, Investment Logos, Letterhead Design, Logo Design & Branding Blog, Logo Opinion, Logotypes, Minimal Logos, Moo Business Cards, Negative Space Logos, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Typography, Visual Identity Design Blog Comments Off on Echo Capital designed by TrüfEcho is an American investment firm founded by, and working for, ‘Millennial’ entrepreneurs in the consumer packaged goods sector. The firm emerged from the Denver based Consolidated Investment Group with a mission to support and collaborate with young trend-setting companies with revenue streams between $1m and $10m, and products that are innovative, first-to-market, have positive social impact and good ethical standards.
Echo’s brand identity, created by Californian graphic design studio Trüf, mixes a bold geometric logotype, logo animation and patterns with multiple weights of Gotham with the intention of conveying the firm’s forward-thinking and Generation Y nature whilst maintaining a consistent professional image.