BPO


Tennessee Honey designed by Cue Inc

Packaging designed by Cue Inc for Jack Daniel's whiskey and honey based spirit Tennessee Honey

Jack Daniels is a popular brand of whisky produced in Lynchburg, Tennessee and has been owned the by Brown-Forman Corporation since 1956. In a bid to broaden its portfolio and attract new consumers Jack Daniels engaged with brand and packaging specialists Cue Inc to design their new product Tennessee Honey, a whiskey and honey based spirit that is naturally sweet and easy to drink.

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Ambrosia by jkr

Ambrosia

Ambrosia is a UK brand based in Devon producing a range of cream and milk based desserts since 1917. Owned by Premier Foods the packaging has recently received a refresh undertaken by UK design consultancy JKR.

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Tropicana Lemonade

Tropicana Pure Still Lemonade

PepsiCo’s brand Tropicana will add two new premium still lemonade products to its range and are the first to contain only 100% pure fruit juice with no added sugar. The structural packaging design was undertaken by SiebertHead.

Physically the bottles now have more shelf impact, they are interesting and engaging while the labels clearly communicate Tropicana’s brand proposition fitting well into their current portfolio. Overall it retains the fresh and clean sensibility of the product range but is fairly conventional in both layout and visual content.