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Minna Palmqvist designed by Bedow

Opinion by Richard Baird.

Logotype designed by Bedow for fashion designer and label Minna Palmqvist

Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”

Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.

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Food Studio designed by Bielke&Yang

Logo and print by Bielke+Yang for Food Studio

Food Studio is a group of food professionals, designers and photographers that come together to create unique and unconventional shared, natural and Nordic food experiences, table talks and workshops where “food becomes conceptualized through physical and mental experiments”.

Design agency Bielke&Yang, who have been part of Food Studio from the beginning, recently worked with a team of copywriters, film producers and photographers to create a “holistic brand and experience” for the studio that included strategy, naming, identity design, website, packaging and an extensive set of printed collateral.

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Salvatierra designed by Anagrama

Packaging designed by Anagrama for Latin American premium goods exporter Salvatierra

Salvatierra specialises in the production and exportation of Latin American organic premium goods such as coffees and cookings oils to South Korea. The packaging for these ranges, developed by Anagrama, is an unusual mix of utility, provence and quality delivered through the typographic economy of a single condensed uppercase sans-serif, the use of plenty of unprinted space, flags, a contemporary mono-line weight logo, the flourish of neon coloured papers and the perceived luxury of a small gold foil detail.

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