Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Persian pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Design agency Essen have recently completed a packaging and rebranding project for Tangent Garment Care, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product—appropriately placed at the centre of each label.
Marwood is London-based tie and neckwear brand founded in 2010. Its collections, handcrafted from British lace and cloth, are sold internationally to boutique stores such as Barneys New York, Tomorrowland Tokyo, Liberty London, and through online retailer Mr.Porter. Multi-disciplinary design studio Everything In Between (EIB) recently developed a new visual identity, label and packaging solution for Marwood that shares the tactile qualities of the product – through material choice and texture – but also delivers sharp professional contrast in their use of geometric form, type and a glossy black ink treatment.