Opinion by Richard Baird.
Neat Confections is a San Pedro-based pastry shop creating handmade biscuits and cakes using organic spices and fruits, are absent decoration and specifically developed as a wine or tea accompaniment. Neat Confectionery’s brand identity and packaging solution, designed by Anagrama, draws its inspiration from the theme of perfection and craft, which is then visualised through what the studio describe as a “pureness” of their structural design solution and material choice. A mirrored card box, the standout choice and defining quality of the project, was selected to emphasise the detail of the confectionery while pastel inks across white stickers add a warmth and functionality that divide varieties.
Violeta is described by Anagrama, the design studio behind its new brand identity and packaging treatment, as an Argentinian bakery, named after its founder, that creates hand-crafted breads, cakes and pastries from its location in the Buenos Aires district of Las Lomas de San Isidro. Following more than 30 years of business and in lieu of a plan to begin franchising in the US, the bakery commissioned Anagrama to develop a new visual identity which included logotype, packaging and stationery design.
Utilising a distinctive, slightly awkward retrospective and generously spaced custom sans-serif logotype alongside Futura Heavy, a striped pattern detail, shield, limited colour palette, stickers and gold foil print finish, Anagrama’s approach effectively balances an everyday accessibility with a high-quality, sophistication and heritage in a visually concise way. The project included business cards, packaging and menu design.
Alberto Senties Catering is a Mexican ‘food experience’ company established by chef Alberto Sentíes that designs and prepares large and small banquet menus, offers cooking classes, provides bar tending, equipment rental and consultation services, and has built up a reputation for culinary excellence over its ten years of business. Design studio Anagrama recently worked with Alberto Senties to develop a new brand identity, which went on to include logotype, signage, stationery and print, that would convey gastronomic mastery and experience in a surprising, elegant and modern way.