Opinion by Richard Baird
Jackalope Hotels is a luxury hospitality experience developed by Melbourne-based Louis Li, a hotelier described as having a penchant for the avant-garde. The first Jackalope Hotel is situated in the heart of the Mornington Peninsula, Victoria, Australia. It is unique in its location, surrounded by the hotel’s vineyard, in its architecture and interior by Carr Design, and in its visual identity, created by Fabio Ongarato Design.
Interior design and visual identity are linked by the theme of alchemy – a metaphor for winemaking, a core part of the business, and expressed in the juxtaposition of visual and material elements to create a new whole. These include the hybrid qualities of the Jackalope sculpture by Emily Floyd, the mixed techniques employed by artist Kate Robertson, and the polished layers of stone and carved busts of Rolf Sachs. This also extends to the visual identity for hotel, its restaurant and bar, in the combination of paper and finish, organic image and precise typographical and geometric forms.
Opinion by Richard Baird.
Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince Alfonso of Hohenlohe-Langenburg, and converted by the prince into an exclusive, private hotel and retreat in 1957, Marbella Club has a significant heritage, one that has played host to royalty, stars of the silver screen, and legends of the music business.
While perhaps some of the glamour of 1950’s and 60’s Hollywood has left us, Pentagram’s new brand identity treatment, directed by John Rushworth and coinciding with Marbella Club’s sixtieth birthday and recent refurbishment, captures some of the qualities of the period and confidently plays with nostalgia, glamour and legacy with a current precision. This occurs in print through texture, colour, photography and symbology, and online with a detailed timeline component.
Opinion by Richard Baird.
Junction is a bar and restaurant situated within the tourist district of the Australian twin-towns of Moama and Echuca, both of which have histories that began in the middle of the 19th century and grew to share a border along the Murray River. Originally a wooden tavern built by James Maiden in 1840, and named the Junction Inn – a reflection of its location at the confluence of the rivers Campaspe and Murray – it was place were travellers and settlers would converge. Its humble beginnings are now honoured with a new permanent structure, a seasonal menu made from local produce, a variety of craft beers, wines and cocktails, and by continuing to serve as a meeting point.
As part of a new brand strategy, developed and then visualised as a brand identity system by Melbourne-based graphic design studio Seesaw, the Junction Inn has been shortened to Junction, and expands on the concept of meeting points, not just of people or rivers, but of past and present, the town and the outback, regional taste and craft brews. This manifests itself across a rich interior design and visual identity treatment which included menus, stationery, signage and business cards, bound by a variety of material textures, high-quality handcrafted finishes and a subtle urban quality.