BPO


Sim Smith Gallery designed by Spin

Opinion by Richard Baird.

Logo designed by Spin for British contemporary art gallery Sim Smith

Sim Smith is contemporary art gallery that specialises in the representation of emerging British artists. The gallery, having established relationships with curators and collectors, complements its exhibitions with artistic projects developed in collaboration with design studios, arts and cultural festivals, as well as charities, national institutions and global retail brands. The gallery’s brand identity, designed by Spin, takes the open white spaces and black inks often associated with those of contemporary galleries and inverts it. This then links a variety of assets that include business cards, tote bags, programme and bookmarks.

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Studio Aves designed by Build

Business cards designed by Build for British typographic design studio Studio Aves

Studio Aves is a soon to launch UK design practice that will specialise in typeface and typographic design. Its visual identity, based around a high contrast colour palette drawn from the markings of British birds — a reflection of the name and inspired by blue tits, goldfinches, magpies, robins plus many more — was recently created by Build. The identity runs across a variety of printed collateral, including business cards, letterhead and stickers, digitally printed across Colorplan stock, and designed to look and feel hi-spec but with low production costs.

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