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Harridge Group designed by Igloo

Logo design and stationery design by Igloo for corporate travel company Harridge Group

Harridge, formerly Ealing Travel Services, is a corporate travel group made up of Harridge Business Travel, Harridge Luxury and Harridge Events. London-based design studio Igloo were recently commissioned to design the group’s visual identity and brand architecture which would reference its “significant history and experience”. Their design solution, a combination of serif detail, sans-serif characters and a modern colour palette and pattern set, drawing on what Igloo describe as upper-class English culture, mixes a sense of heritage with corporate quality in a clear and concise way.

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Heart & Soul Interiors designed by Band

Logo designed by Band for Australian interior decoration firm Heart & Soul

Heart & Soul is an Australian interior decoration firm, specialising in residential properties, with a holistic, adaptable and flexible philosophy. Adelaide-based design studio Band were commissioned by the firm to update their brand identity so that it would better reflect their contemporary approach.

Based around the duality of a heart/ampersand marque, a sans-serif logotype and print that juxtaposes a modern bright red spot colour, black and white photography and an unbleached board, Band’s solution appears current yet sensitive to the traditional detail of Heart & Soul’s interiors.

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Mi&Mall by Atipo, Spain

Logo and letterpress stationery design by Atipo for Mi&Mall

Mi&Mall is an online shopping destination and resource that brings together and supports small to medium designer brands for people interested in fashion, trends and exclusive collections. Based around a simple logo-type, ampersand, a pale colour palette and a tactile print and material choice, Mi&Mall’s visual identity, created by Spanish multidisciplinary design studio Atipo, mixes high fashion and boutique craft cues to express style and exclusivity with a sense of handmade quality and individuality.

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