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Simon Pengelly by Spin, United Kingdom

Opinion by Richard Baird.

Business cards for British furniture and product design business Simon Pengelly by Spin

Pengelly Design is a British furniture and product design studio, founded by Simon Pengelly in 1993, that embraces a material and process led approach to problem-solving, and an aesthetic that has a lightness, simplicity and timelessness. Since its foundation, the studio has gone on to secure and complete a variety of national and international furniture, transport and product design projects in collaboration with businesses and manufacturers such as Lapalma, Habitat and Modus, Virgin Atlantic and Joseph Joseph.

Simon Pengelly’s new graphic identity, created by UK based graphic design studio Spin and based around a symbol of vertical and consistently weighted strokes, draws its inspiration from the profile of one of Simon’s chairs, constructed from plywood, and set within the context of an earthy, urban and vivid colour palette of brown, grey and bright orange boards. The project included stationery, box tape, business cards and website design.

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Design Museum by Bond, Finland

Opinion by Richard Baird.

Logotype and tickets designed by Bond for for Helsinki's Design Museum – Designmuseo

Designmuseo is a Finnish design museum, housed in a late 19th century building by architect Gustaf Nyström, and located on Helsinki’s Korkeavuorenkatu Street. The museum exhibits national and international work from the fields of fashion, industrial and graphic design, and, alongside its permanent exhibition of Finnish design from 1870 to the present, also hosts a variety of temporary exhibitions throughout the year.

With the intention of raising the museum’s profile and improving visitor experience Designmuseo worked with Bond to develop a new visual identity treatment which included exhibition design, signage, wayfinding, marketing and web design. Inspired by Finnish designer and architect Alvar Aalto, Bond’s system leverages a modular aesthetic to link bold and reductive forms with detailed typographical arrangements in a way that blurs the line between creative play and a sense of industry.

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Markus Form by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Visual identity and business card designed by Lundgren+Lindqvist for Swedish furniture business Markus Form

Markus Form is a contemporary furniture company, founded with the intention of revitalising Sweden’s furniture industry, and with an ambition to produce relevant, practical and easy to match designs that are durable and sustainable. The company’s furniture will also draw on a significant Swedish and Scandinavian design culture and heritage that unites ergonomics, functionality, craftsmanship and a good working knowledge of materials, whilst also being individualistic. Markus Form describe their philosophy as one that takes on greater challenges than those posed by form and finish, and acknowledges furniture as an architectonic component that has to handle scale and other spatial conditions and addresses everyday needs.

These values are the basis of Markus Form’s brand identity, developed by graphic design studio Lundgren+Lindqvist, and expressed using reductive, geometric, typographic shape and its consistent application, an appropriate use of space, proportion and layout, detail and the absence of detail, print finish and the distinctive and contextual qualities of still life photography. The project included business cards, postcards, tags, labels, folders and website.

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