Opinion by Richard Baird.
The Counter Press is a letterpress studio and workshop located in an old chocolate factory in the East End of London. They work exclusively with hand set wood and hot metal type on antique presses to create contemporary typographic design, artwork and limited edition prints. While taking on small outside projects, founders David Marshall and Elizabeth Ellis are keen to stress they are not a commercial printer but full-time designers with a passion for traditional moveable type, and the craft and beauty of letterpress.
After three years of business The Counter Press recently found the time to build on their visual identity with a new set of business cards. While a limited canvas, these manage to bring together and convey some of the studio’s typographic and print expertise, and draw contemporary design sensibilities from traditional processes.
KVGD is a Glasgow based graphic design studio run by Kerr Vernon that works within the fields of brand identity design and print, has a ‘be nice, do good work’ philosophy, and a reputation for producing engaging, thoughtful and crafted projects. The studio’s client base is diverse, local and national, and includes businesses such as gallery, event and creative workspace The Whisky Bond, eco-friendly goods co-op Greencity Wholefoods and the restaurant Ox and Finch. KVGD recently implemented a new visual identity treatment which included logo, duplex business cards, promotional booklets and website that, through brightly coloured papers, type from New Zealand foundry Klim, letterpress print finish and open stitched detail, draws out the crafted nature of the the studio’s work.
Men’s Biz is one of Australia’s leading online retailers of men’s grooming products. Following eight years of growth Men’s Biz decided to move into the world of high street retailing by opening their first physical store in Melbourne’s Royal Arcade. To coincide with this new venture Men’s Biz approached Melbourne based studio ThoughtAssembly to develop a new visual identity. This process went on to include a new logotype, letterpress stationery set, packaging, signage and soon to launch website.