BPO


Men’s Biz designed by ThoughtAssembly

Logotype, letterpress business cards and acid-etched brass signage by ThoughtAssembly for male grooming business Men's Biz

Men’s Biz is one of Australia’s leading online retailers of men’s grooming products. Following eight years of growth Men’s Biz decided to move into the world of high street retailing by opening their first physical store in Melbourne’s Royal Arcade. To coincide with this new venture Men’s Biz approached Melbourne based studio ThoughtAssembly to develop a new visual identity. This process went on to include a new logotype, letterpress stationery set, packaging, signage and soon to launch website.

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Peter Ahrens designed by Studio Jubilee

Logo and letterpress business cards for photographer Peter Ahrens by Studio Jubilee

Independent London-based design agency Studio Jubilee have recently updated their website and portfolio. Their brand identity work for South Australian photographer Peter Ahrens—which included a new logo-type, website and stationery set—really stood out for its use of a weighty fluorescent white material choice and tactile print process to enhance a reductionist single font approach.

The project is accompanied by a great write-up, published below, that brings to the forefront the level of physical detail and nuance which underpins what is a limited set of assets to complement Peter’s philosophy and offer contrast to the detail of his work which will be appropriately positioned at the heart of communication. To some this will seem basic but to those familiar with material weights, letterpress print finishes and hierarchical communication this is a solid example of a contemporary restraint.

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Odmé designed by Two Times Elliott

Condensed serif logotype designed by Two Times Elliott for Paris accessory brand Odmé

Design studio Two Times Elliott have just published their recent brand identity work for Odmé, a Paris fashion brand that creates handcrafted, elegant and timeless accessories with understated and urban sensibilities.

The studio’s solution—which includes a logo, logotype, website and collateral—plays very well to the luxury and crafted conventions of the industry and the urban qualities of the brand through the expense of what looks like a black foil letterpress business card,  the responsivity of a website that mixes street photography with decay and graffiti, plenty of space and a bold secondary serif, and the restraint and perceived exclusivity of a blind deboss leather tag.

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