BPO


Hotel Koster designed by Bedow

Logo designed by Bedow for Swedish oceanside accommodation and conference centre Hotel Koster. Featured on bpando.org

Hotel Koster is a small hotel, established in 1905 and located on the remote South Koster island inside Sweden’s Kosterhavets Marine National Park. It offers accommodation, meeting facilities and conference centre set within a unique natural environment with access to a variety of outdoor activities. Koster’s rooms mix maritime design with the comforts of home, are bright modern spaces lit by plenty of natural light and have large windows, many of which face the waters of Kosterfjorden.

The hotel’s brand identity, which included logotype, animated logo, adverts, menus, posters, signs, staff clothing and stationery design, was recently created by Bedow. Utilising a current illustrative simplicity and plenty of internal space, alongside a slab-serif, compelling photography and a light colour palette, Bedow’s treatment captures the contemporary nature and maritime theme of the hotel, and the tranquility of its surroundings.

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The Primal Kitchen designed by Midday

Logo for paleo diet inspired brand The Primal Kitchen designed by Midday

The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed snack bar range and its website. By mixing now conventional but effective natural design cues such a typographic simplicity and a limited pastel colour palette, with a solid illustrative character drawn from the brand’s paleo inspiration the solution achieves both a familiarity and distinction.

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