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Pia Ulin Photography by The Studio, Sweden

Opinion by Richard Baird.

Brand identity and letterpress stationery for Pia Ulin Photography by The Studio, Sweden

Pia Ulin is a Swedish photographer, working between New York and Stockholm, who has built a considerable reputation from her daylight-only approach. This is said to infuse her images, which cover interior, lifestyle and still life, with a warm and natural quality.

As well as producing editorial photography for publications such as Dwell, Martha Stewart and Elle Decoration, Pia has also contributed images to the books Monochrome Home, Colourful with Lotta Agaton and Kinfolk Home, and has worked for high profile brands such as H&M Home, Ikea, Williams Sonoma and Anthropologie.

Following a recent move to New York, Pia worked with Scandinavian graphic design company The Studio to develop a new brand identity and website that would compliment and reflect her aesthetic, and function as a clean backdrop for presenting work. This went on to also include letterpress business cards, stationery set, portfolio postcards and box.

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Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

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