BPO


Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

Continue reading this article


K. Apeland by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by Norwegian graphic design studio Bielke&Yang for engineering consultancy K Apeland

K. Apeland is a Norwegian independent civil engineering consultancy that specialises in construction technologies, and applies its experience to new builds, remodelling projects and renovation. It has a favour for steel-wood and concrete structures, which has won the consultancy a number of awards, and has a broad portfolio that covers public infrastructure, private offices and housing, as well as viewing platforms, roads, bridges and quays.

Alongside a name change, shortened from Dr. techn. Kristoffer Apeland AS, K. Apeland worked with Oslo based graphic design studio Bielke&Yang to create a new visual identity system. This extended to business cards, letterhead, folder, posters, envelope, notepad and grid paper design, with a new website to follow shortly.

Continue reading this article


Gripoix Paris by Mind, United Kingdom

Opinion by Richard Baird.

Branding for French jewellery manufacturer Gripoix by graphic design studio Mind

Gripoix is a Parisian costume jewellery manufacturer with a significant history, one that stretches back to the late 19th Century and the Art Nouveau period. Gridpoix’s pieces are created using a traditional kilncasting technique, known as pate de verre, which sees molten glass poured into a thin linear framework, giving each a luxury and uniquely crafted quality.

This traditional process, and the period in which Gridpoix has its origins, formed the basis of its new brand identity developed by UK based graphic design studio Mind. This treatment included a calligraphic logotype and a monolinear pattern which extends across business cards, postcards, packaging, bags, website and a variety of print based communications.

Continue reading this article