BPO


Hidraulik by Huaman, Spain

Opinion by Richard Baird.

Logo, visual identity and package design by Huaman Studio for mat and rug business Hidraulik

Hidraulik is a Barcelona based business producing rugs for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century, these would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior expression. Hydraulic brings these into the present, by applying a similar aesthetic qualitiy to a thin, flexible and moveable surface.

The range includes a variety of Art Nouveau prints produced in house, and modernist inspired designs developed by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity, business card and package design.

Continue reading this article


Design Museum by Bond, Finland

Opinion by Richard Baird.

Logotype and tickets designed by Bond for for Helsinki's Design Museum – Designmuseo

Designmuseo is a Finnish design museum, housed in a late 19th century building by architect Gustaf Nyström, and located on Helsinki’s Korkeavuorenkatu Street. The museum exhibits national and international work from the fields of fashion, industrial and graphic design, and, alongside its permanent exhibition of Finnish design from 1870 to the present, also hosts a variety of temporary exhibitions throughout the year.

With the intention of raising the museum’s profile and improving visitor experience Designmuseo worked with Bond to develop a new visual identity treatment which included exhibition design, signage, wayfinding, marketing and web design. Inspired by Finnish designer and architect Alvar Aalto, Bond’s system leverages a modular aesthetic to link bold and reductive forms with detailed typographical arrangements in a way that blurs the line between creative play and a sense of industry.

Continue reading this article


Markus Form by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Visual identity and business card designed by Lundgren+Lindqvist for Swedish furniture business Markus Form

Markus Form is a contemporary furniture company, founded with the intention of revitalising Sweden’s furniture industry, and with an ambition to produce relevant, practical and easy to match designs that are durable and sustainable. The company’s furniture will also draw on a significant Swedish and Scandinavian design culture and heritage that unites ergonomics, functionality, craftsmanship and a good working knowledge of materials, whilst also being individualistic. Markus Form describe their philosophy as one that takes on greater challenges than those posed by form and finish, and acknowledges furniture as an architectonic component that has to handle scale and other spatial conditions and addresses everyday needs.

These values are the basis of Markus Form’s brand identity, developed by graphic design studio Lundgren+Lindqvist, and expressed using reductive, geometric, typographic shape and its consistent application, an appropriate use of space, proportion and layout, detail and the absence of detail, print finish and the distinctive and contextual qualities of still life photography. The project included business cards, postcards, tags, labels, folders and website.

Continue reading this article