Ridley is a pioneer of digital architectural services and operates as a central hub from which builders, developers and architects can collaborate. Originally established, and continuing to operate as an architectural documentation specialist, Ridley, from its premises in Australia and the Philippines, has also grown to become a leader in Virtual Design Construction. This is a practice that involves attaching live data to every aspect of a 3D model in order to provide a comprehensive overview of a structure, the process of its construction and significantly reduce the cost of its development.
Designed by RE:, Ridley’s new brand identity is based around the concept of seeing the bigger picture through a variety of individual elements, the character, culture and people of its business, and its architectural practices. This is visualised as a variety of cropped, cut sans-serif logotypes, animated logo, a bright colour palette, human-centric data, and type that runs across multiple planes.
Making: is the Australian Institute of Architects’ 2014 conference. Working in collaboration with creative directors Sam Crawford, Adam Haddow and Helen Norrie, Sydney based design studio Garbett developed a brand identity for the conference, which included logo, lanyard, merchandise and print design, that explores the role of the architect as maker of environments and connections that extend beyond the bounds of traditional practise. This was expressed visually and dynamically in print and online using handmade detail, an alphabetic ‘matrix’ that creates imagery when words are input, dot-to-dot portraits of the speakers, animations and a stop motion video.