Opinion by Richard Baird
Hüngry Beast is a cafe and juice bar located in Mexico City’s Roma Norte neighbourhood, a place of recent cultural and gastronomic development. It is a modern and casual experience with a focus on simple, high-quality cold-pressed and gluten-free products creatively prepared from healthy organic ingredients.
The urban, natural and creative positioning of the cafe is expressed materially throughout an interior design of light wood surface, glass blocks and concrete grey walls that create a natural flow between interior and street, and by a graphic identity made up of splashes of colour and organic shape inspired by the work of John Baldessari, an artist who was born 15 minutes from the Mexican border. These shapes are used across and are cut into the white surfaces of bottle labels and intersect food photography online, and implemented alongside a variety of inspirational quotes from scientists, artists, sportspeople and inventors. Interior and graphic identity intersect in different ways, and developed in tandem by multidisciplinary design studio Savvy.
Opinion by Richard Baird
2LG is an award-winning London-based interior design studio, offering residential and commercial interior design, styling and consultation services, founded by creative duo Jordan Cluroe and Russell Whitehead. The studio’s work is characterised by a use of signature colour, high quality material texture and moments of significant contrast, and emerges from a process rooted in creative partnership and a sensitivity to both the past and present. This is expressed by the studio’s new graphic identity and website design, developed by Two Times Elliott, through dyed boards and glossy finish of business cards and stationery, in the blocks of colour responding to project images online, and in small details such as the two parallel lines of the logo, in the pairing of typefaces and the customisable format of journal entries.
Opinion by Richard Baird.
Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.
The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.
The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.