BPO


The Conference Company by Studio South

Opinion by Richard Baird

Graphic identity and brand guidelines by Studio South for The Conference Company

The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the trading name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify the values of each company, understand and crystalise future ambitions and explore how to use these insights to position them as innovative thinkers and leaders within their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.

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Repair by Studio Round

Opinion by Richard Baird

Graphic identity designed by Studio Round for the Australian entry to the 16th International Architecture Exhibition, Biennale Architettura 2018 in Venice

Under the title Freespace the 16th International Architecture Exhibition, Biennale Architettura 2018 in Venice, asked international participants to “encourage reviewing ways of thinking, new ways of seeing the world, of inventing solutions where architecture provides for the well being and dignity of each citizen on this fragile planet”.

The response from Australia; a pavilion titled Repair and a collaboration between the Australian Institute of Architects, Creative directors Louise Wright and Mauro Baracco of Baracco+Wright, and artist Linda Tegg, investigates the relationship between architects and their use of land.

The pavilion brings to material reality a belief held by Wright and Baracco that architecture should actively engage in the ecological repair of place and that this action will in-turn catalyse other types of social, economic and cultural repair.

Working with the Australian Institute of Architects and Baracco+Wright, Melbourne-based Studio Round developed a graphic identity for Repair. This is included a graphic and material design language that connects catalogue, newsprint and website about the pavilion and its concept.

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David Collins Studio by Bibliothèque Design

Opinion by Richard Baird.

Bibliothèque Design (brand identity) and Future Corp (digital art direction) collaboratively redesign the identity and website of David Collins Studio.

David Collins Studio is an award-winning interior architecture practice working with brands, businesses and private clients who share their passion for detail, craft and refinement. These include Harrods, Nobu Berkeley, The Connaught Bar and those working within the hospitality, residential and retail sectors.

The studio’s work is described as being iconic, timeless and having a dramatic glamour rooted in a methodology that begins with an idea (this could be lateral and oblique to begin with) which then evolves into a palette of materials, colours and moods, often transforming the familiar into the exotic. This is expressed in the collaborative actions of Bibliothèque Design (brand identity) and Future Corp (digital art direction) to redesign graphic identity and website. This features a subtle intersection of typographic form (custom typeface), material and finish (stationery and business cards) and viewpoints (website).

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