Opinion by Richard Baird.
Dissabtes MACBA (“MACBA’s Saturdays”) is a partnership between The Museum of Contemporary Art of Barcelona (MACBA); an iconic architectural symbol and one of the city’s leading cultural institutions, and the Japanese fashion retailer UNIQLO who recently arrived in Barcelona, and due to open its second store this year.
The Dissabtes MACBA initiative offers free entry to the museum every Saturday evening, 4–8pm, and invites visitors to participate in a wide range of differential events and activities that will include workshops, concerts and performances, as well as an opportunity to meet some of the artists who have work on display. To mark the initiative, collaborative spirit, and serving to bring the UNIQLO brand into the local consciousness, Barcelona-based studio Hey was commissioned to create a campaign that represented the close relationship between MACBA and UNIQLO within the city’s centre. This is expressed through both form and colour language, in a striking and singular gesture, elevated by its repetition across a variety of different communicative modes and formats that included posters, banners, bus ads and digital screens throughout the museum.
Opinion by Richard Baird.
Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.
The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.
Opinion by Richard Baird
Hages began selling shortwave radios in Stockholm during the 1940s and is one of the oldest of its kind in Sweden. While the retailing of electronic goods has changed dramatically, sold increasingly online and on price by large chains, Hages has remained true to an independent spirit and established and developed a solid reputation.
To coincide with the opening of their second store, Stockholm based The Studio worked with Hages to develop a new graphic identity, moving it from Hages TV & Video to Hage, creating a modern and reductive visual expression and reinforcing this through repetition across signage, stationery, business cards, t-shirts and bags.