Sheffield Food is an independent organisation set up to promote and support local producers and small scale manufacturers in the area. Their identity, designed by DED Associates blends visuals cues from Sheffield’s industrial past to carve a mark that represents a continuing commitment to sustainable and provincial food.
Vastese is a family run, Italian bakery with over 50 years of experience supplies products across Australia. Their new visual identity, as part of a re-branding exercise, was created by design studio Two Of Three to better embody the family’s heritage and passion for fresh, good quality products.
Originally an eCommerce business, On The Fly opened its first store in San Francisco during 2008, positioning itself as ‘the brand for the finer things in life’, retailing a wide range of luxury men’s goods. On The Fly approached design firm Hatch to help develop their identity to reflect this proposition and extend it across a variety of touch points.