Opinion by Richard Baird.
DF / Mexico is the latest restaurant concept from the creators of Mexican market food experience Wahaca. Located on London’s Hanbury St. the restaurant combines an informal diner-style setting with Mexican fast-food and modern American influences. Its brand identity, a broad combination of print, signage, environmental graphics and website design by BuroCreative, is built around a simple mix of condensed type, iconography, patterns and a limited colour palette. These have been extensively remixed across a variety of surfaces to deliver a distinctive, diverse and cohesive visual impact. The project included signage, flyers, menus and packaging.
La Taverna Del Suculent is a traditional kitchen and table-less bar in the Spanish city of Barcelona. It serves homemade dishes and is described as the “next door restaurant”, a place for those looking to avoid cotton napkins and pretentious waiters, and are happy to settle for vermuth, la caña and cheese.
La Taverna Del Suculent’s brand identity, designed by Comité, respects and draws on many of the characteristics and design assets from the original restaurant, whilst introducing what the studio describe as a blackguard touch. This is visualised through a bright red ink, uncoated and unbleached boards, white porcelain dishes, traditional pottery and classic glassware, a new stamp inspired by bullfight graphics, as well as a simple diamond pattern, retro order book and hand painted signage. The treatment takes many well-established typographical details of the past, subtle cultural references and executes these with a contemporary restraint, quality and consistency. The project included business cards, coasters and menus.
Hotel Koster is a small hotel, established in 1905 and located on the remote South Koster island inside Sweden’s Kosterhavets Marine National Park. It offers accommodation, meeting facilities and conference centre set within a unique natural environment with access to a variety of outdoor activities. Koster’s rooms mix maritime design with the comforts of home, are bright modern spaces lit by plenty of natural light and have large windows, many of which face the waters of Kosterfjorden.
The hotel’s brand identity, which included logotype, animated logo, adverts, menus, posters, signs, staff clothing and stationery design, was recently created by Bedow. Utilising a current illustrative simplicity and plenty of internal space, alongside a slab-serif, compelling photography and a light colour palette, Bedow’s treatment captures the contemporary nature and maritime theme of the hotel, and the tranquility of its surroundings.