BPO


Croft Knitwear by Commission, United Kindom

Opinion by Richard Baird.

Visual identity and black block foil tags by Commission for Croft Knitwear

Croft is a contemporary men’s knitwear brand that specialises in high quality cashmere and soft wool garments. These are available exclusively through online retailer Superdemin. Each garment is hand knitted on Scotland’s Shetland Islands by crofters, a name given to those using traditional batch production processes within small communities unique to the Highlands. Alongside a new logo, London-based design studio Commission worked with photographer Luke Evans to create a range of campaign imagery that would avoid heritage pastiche, and instead, favour a contemporary simplicity.

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Luka Žanić Photography designed by Studio8585

Opinion by Richard Baird.

Business cards with die cut detail by Studio8585 for architectural photographer Luka Žanić

Luka Žanić is a Croatian interior and architectural photographer who works with clients worldwide. He approaches each project individually, gathering information about objects, spaces and their purpose before beginning a shoot. His brand identity, designed by Studio8585 and which included stationery, poster and portfolio folder, takes advantage of a typographically challenging set of characters in the form of a monogram and uses this to frame the colour of Luka’s images and sets both of these within the context of cues associated with modern architectural identities.

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