Freewheel by Collins, United States
Posted: Filed under: Logo Reviews, Technology | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Corporate Identity Design, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Fluorescent Ink, Graphic Design, Graphic Design Blog, Information Technology, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Package Design, Modernist Brand Identities, Packaging Company, Sans-serif Typography, Spot Colours, Technology Logos, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Packaging of 2016, The Very Best of 2016, Typography Comments Off on Freewheel by Collins, United StatesOpinion by Richard Baird.
Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.
Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.
Playground by Character, United States
Posted: Filed under: Logo Reviews, Technology | Tags: American Design, Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Red, Coloured Paper, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed in California, Designed in San Francisco, Emboss Detail, Foil Blocking, Fonts in Use: Brown, Fonts in Use: GT Pressura, Graphic Design, Graphic Design Blog, Investment Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Sans-serif Typography, Technology Logos, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Type Foundry: Grilli Type, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, White Block Foil, White Ink Comments Off on Playground by Character, United StatesOpinion by Richard Baird.
Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers time, expertise and a space designed to foster creativity and to help ideas flourish, with both machine shops and labs furnished with the latest technologies.
Drawing on the name and the company’s belief that play is integral to the process of new product development, alongside expertise, and with a desire to avoid the visual conventions of the venture capital industry, San Francisco based studio Character developed a brand identity for Playground that mixes the conviviality of a bright red colour palette with contemporary type choices, high-quality materials and print finishes, and plenty of motion online.
Coffee & Co. by Bond, Finland
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Cafe Logos, Coffee Cup Designs, Coffee Logos and Packaging Design, Coffee Shop Branding, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Hand Drawn Typography, Hand Lettering, Illustration, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, Script Typography, Sign Design, Swedish Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Coffee & Co. by Bond, FinlandOpinion by Richard Baird.
Coffee & Co. is a new cafeteria and coffee shop concept onboard the Finnish cruise ship the MS Silja Serenade. It offers freshly prepared sweet and savoury snacks, has a light interior design of tiles and wood, and features a visual identity of hand lettering and sans-serif typography created by graphic design studio Bond. This runs throughout the cafe, linking signage, packaging, interior communication and graphics.
