Playground by Character, United States
Posted: Filed under: Logo Reviews, Technology | Tags: American Design, Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Red, Coloured Paper, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed in California, Designed in San Francisco, Emboss Detail, Foil Blocking, Fonts in Use: Brown, Fonts in Use: GT Pressura, Graphic Design, Graphic Design Blog, Investment Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Sans-serif Typography, Technology Logos, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Type Foundry: Grilli Type, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, White Block Foil, White Ink Comments Off on Playground by Character, United StatesOpinion by Richard Baird.
Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers time, expertise and a space designed to foster creativity and to help ideas flourish, with both machine shops and labs furnished with the latest technologies.
Drawing on the name and the company’s belief that play is integral to the process of new product development, alongside expertise, and with a desire to avoid the visual conventions of the venture capital industry, San Francisco based studio Character developed a brand identity for Playground that mixes the conviviality of a bright red colour palette with contemporary type choices, high-quality materials and print finishes, and plenty of motion online.
Coffee & Co. by Bond, Finland
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Cafe Logos, Coffee Cup Designs, Coffee Logos and Packaging Design, Coffee Shop Branding, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Hand Drawn Typography, Hand Lettering, Illustration, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, Script Typography, Sign Design, Swedish Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Coffee & Co. by Bond, FinlandOpinion by Richard Baird.
Coffee & Co. is a new cafeteria and coffee shop concept onboard the Finnish cruise ship the MS Silja Serenade. It offers freshly prepared sweet and savoury snacks, has a light interior design of tiles and wood, and features a visual identity of hand lettering and sans-serif typography created by graphic design studio Bond. This runs throughout the cafe, linking signage, packaging, interior communication and graphics.
Assembly by Blast, United Kingdom
Posted: Filed under: Graphic Design Reviews, Logo Reviews, Property | Tags: Black Paper, Blue Block Foil, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Business Card Design, Catalogue Design, Coloured Paper, Corporate Identity Design, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blast, Estate Agent, Foil Blocking, Fonts in Use: Brown, Fonts in Use: Freight, Fonts In Use: Geometric Sans-serif, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Trends: Clever Logos, Logotypes, Responsive Websites, Sans-serif Typography, Stencil Cut Logotypes, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Typography, Uncoated Papers & Cards, White Block Foil, White Ink Comments Off on Assembly by Blast, United KingdomOpinion by Richard Baird.
Assembly is a new 250,000 sq ft. development project managed by Axa Real Estate, located in London’s Hammersmith, and comprised of 4 office buildings, 3 public squares, bars, restaurants and estate wide amenities. As a business hub the development is strategically positioned between Central London and Heathrow, with easy access to the Underground, road and river networks.
Working with Axa Real Estate, Bell Hammer, CBRE and Knight Frank, graphic design studio Blast, alongside naming, developed a cohesive visual identity system for the entire estate, its offices, retail spaces and public facilities with the intention of creating a sense of place. This was achieved through a stencil cut typographical direction that extends across brochures for the site but also individual buildings, as well as marketing campaign, film and responsive website.
