Oklahoma City based design studio Ghost have recently completed the visual identity for the The Wedding Belle, the ‘elegant and timeless’ wedding planning business of Robyn Martin. Designed to represent the modern bride, communicate style, confidence and expertise, Ghost created a solution that would match the caliber of Robyn’s craft by taking the elements of the existing mark, honour the original typeface and introduce a pastel colour palette and a gold foil detailing to achieve a “softness, warmth and a touch of formality.”
Club is an exclusive private members area hidden from the public within London’s South Place Hotel. Its visual identity, developed by This Is Colt and designed to establish a connection with the parent brand but with “a personality of its own”, is built around a logotype constructed from the same contemporary, condensed sans-serif characters of the hotel’s identity but is paired with a morse code underline detail and executed as a holographic foil print treatment across a variety of coloured papers.
Opinion by Richard Baird.
Ryan Edy is a UK based, award-winning advertising and editorial photographer whose clients have included Vodafone, Wilkinson & Wetherell and Innov-8. Design studio Founded worked with Ryan Edy to develop a brand identity treatment that, based around a simple, familiar but communicative framing device, also went on to include both print and digital portfolio design.