Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots. Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio...
Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers...
Coffee & Co. is a new cafeteria and coffee shop concept onboard the Finnish cruise ship the MS Silja Serenade. It offers freshly prepared sweet and savoury snacks, has a light interior design of tiles and wood, and features a visual identity of hand lettering and sans-serif typography created by graphic design studio Bond. This runs throughout the cafe, linking signage, packaging, interior communication and graphics....
Assembly is a new 250,000 sq ft. development project managed by Axa Real Estate, located in London’s Hammersmith, and comprised of 4 office buildings, 3 public squares, bars, restaurants and estate wide amenities. As a business hub the development is strategically positioned between Central London and Heathrow, with easy access to the Underground, road and river networks. Working with Axa Real Estate, Bell...
Lune Croissanterie is a Melbourne based bakery dedicated to the craft of Viennoiserie. After gaining a cult following and amassing long cues it quickly outgrew its small shop and moved into a larger warehouse space in the suburb of Fitzroy which features a distinctive interior design by Studio Esteta. To coincide with this move, Lune Croissanterie worked with the Australian graphic design studio A Friend Of Mine to...
Reeves & Young is an Atlanta based construction and sub-contracting business that was formed in 2015 following the merger of Reeves Contracting Company and Potts Construction. To coincide with this merger, Reeves & Young worked with American graphic design studio Matchstic to develop a new brand identity that would convey the combined strength of the two businesses but would also be sensitive to...
The Confidante is a group of CEOs who draw on their extensive networks to provide business leaders with tailored executive coaching and mentoring services. Designed by Re: Sydney, The Confidante’s new brand identity effectively visualises the confidential and discretionary nature of their work and the executive level of their service through a simple negative space keyhole logo that has been given...
Coma is an independent analysis, strategy and executive coaching business located in Spain. It provides support to individuals, businesses and institutions with the aim of fostering talent and leadership. Coma’s philosophy is focused on forward momentum and progress. This philosophy is expressed by the firm’s new brand identity, developed by global design studio Mucho, through illustrative paths that finish on a comma. These link...
Molly Watson aids business leaders in the development and deployment of communication strategies that ‘accelerate and enrich the delivery of their goals’. Molly recently commissioned London-based design agency Studio Blackburn to help articulate this business proposition and to stand out through the creation of a new brand identity that included a logotype, yet-to-launch website, stationery, business cards, templates and CV...
Dr. Ksenija Magašić Pinezić provides affordable dental services locally and to international dental tourists in a warm and friendly practice located in the Croatian coastal city of Rijeka. Design agency Studio8585 worked with Ksenija to develop a new brand identity design—which went on to include a logo, stationery, business cards, tote bag and responsive website—that would make the most of a lengthy name....
Originally built in the 1980’s by wireless pioneer Digita Oy, Pikseli is a building, located in the Vallila district of Finland’s capital city Helsinki, that provides office space to companies working within the digital industries. Design agency Werklig, commissioned to develop a new visual identity for Pikseli to attract new tenants, created a solution that takes the tiny universal screen unit of a pixel and...
Design studio Freytag Anderson were recently commissioned by Glasgow based Partick Dental to create a “fresh and vibrant visual identity” for their local practices. The studio saw the opportunity to create a clear concept that would avoid the “usual clichés associated with the industry” and have an inclusivity that would strike a solid balance between minimal, contemporary, inviting and established, through a...