Issue 1 of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place at Somerset House as part of the exhibition Print! Tearing It Up Today’s zine and a revival of an independent spirit, as well as the continued rise of niche print, is a question posed to publishing and distribution structures of today as well as the enduring vessel but one-off material gesture of the bound book. The LogoArchive Instagram project was founded on a long-standing love for a well-crafted symbol. However, in print, it was never imagined as a document with just a singular intention; the simple documentation of symbols, rather a mode in which to build a story and migrate ideas.
This project intends to explore the potential of the zine to reconfigure itself frequently by way of a changing insert. This is housed within the consistent form of a booklet. Issue 4 explores the liminal space between architecture and graphic design, firstly, in the documentation of symbols created for architects, architectural magazines, events and unions, and secondly, by employing the architectural and literary notion of nesting; the placing of one narrative inside another. This manifests itself in the form of a “zine within a zine”. Both exist as individual objects, however, together gain further meaning in the space and dialogue between them. The abstract texts within the insert serve as a counterpoint to the visual language of the symbols chosen to be presented in this issue. Put differently, the immediacy and visual delight of mid-century symbols and the materiality of the booklet become the mode in which to move the thoughts of the zine within. For those up on your memes, Yo Dawg.
LogoArchive Issue 4 will be printed by WithPrint on Colorplan Ebony 135gsm with multiple passes of white ink on an HP Indigo press. It features an eight-page zine insert available in three different paper colours, printed with black. These are bound with black staples. Sign up for release notifications here.
The first issue of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following the successful launch of three issues, LogoArchive returns with a very special Extra Issue in collaboration with Canada Modern, designed and edited by Blair Thomson, documenting the forms and colour of Canada’s modernist symbols. The LogoArchive Extra Issue – Canada Modern is available from counter-print.co.uk.
Jack Self (JS) is a London-based architect and writer. He is the director of the REAL Foundation and Editor-in-Chief of the Real Review, a magazine that explores, through a variety of topics and lenses, what it means to live today. The text below is an excerpt taken from a 10,000-word transcript of an hour-long conversion between Richard Baird (RB) and Jack Self. This covered architecture, graphic design, publishing and the review.
RB—I spoke to Jack Self about my desire to create an unexpected material object from the work I do for BP&O. That I did not know what form it would take, although the LogoArchive zine is now folded into that project. I would use words like performance or sculpture when speaking to people about it, to move the conversation beyond, say, an annual; a common suggestion (although it was always going to be material) as a way to draw people into a worldview. This is what Jack had to say about that and how Real Review creates new relationships with space and develops a dialogue between text and image, outside of their literal reading, by way of a vertical fold.