BPO


The Poetry of the Commonplace

The Poetry of the Commonplace, an interview with Jack Self by Richard Baird for BP&O

Jack Self (JS) is a London-based architect and writer. He is the director of the REAL Foundation and Editor-in-Chief of the Real Review, a magazine that explores, through a variety of topics and lenses, what it means to live today. The text below is an excerpt taken from a 10,000-word transcript of an hour-long conversion between Richard Baird (RB) and Jack Self. This covered architecture, graphic design, publishing and the review.

RB—I spoke to Jack Self about my desire to create an unexpected material object from the work I do for BP&O. That I did not know what form it would take, although the LogoArchive zine is now folded into that project. I would use words like performance or sculpture when speaking to people about it, to move the conversation beyond, say, an annual; a common suggestion (although it was always going to be material) as a way to draw people into a worldview. This is what Jack had to say about that and how Real Review creates new relationships with space and develops a dialogue between text and image, outside of their literal reading, by way of a vertical fold.

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LogoArchive Issue 3

LogoArchive Issue 3 designed and edited by Richard Baird, published by BP&O

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch of the first and second issues, LogoArchive returns with its third release dedicated to the corporate symbols of science and exploring the theme of reconfiguration.

LogoArchive Zines are available to order from LogoArchive.Shop.

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LogoArchive Issue 3 by BP&O (Preview)

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch and a sold-out first issue LogoArchive returns in November with its third release.

LogoArchive is founded on a long-standing enthusiasm for a well-crafted mid-century logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never imagined as a document with just a singular intention; the simple documentation of logos, rather a mode in which to build a story and migrate ideas. This project also intends to explore the potential of the zine to reconfigure itself regularly over time. Issue 3 tackles this theme more directly through the collation of found science symbols, three original texts and the recycled materiality of an insert. The passage of time is marked by each new issue through volume, with a further page added, taking the zine up to twenty pages, this includes front and back as a critical part of content and total experience.

LogoArchive Issue 3 will be printed by WithPrint on Colorplan Ebony 135gsm with multiple passes of white ink on an HP Indigo press. It features an eight-page Cyclus 100gsm insert printed with black. These are bound with black staples. As the zine moves into its third issue, it begins to find its feet, moving closer towards its ambition of sharing ideas and the joy of mid-century symbols. An early release of LogoArchive Issue 3 will be available online from counter-print.co.uk at the beginning of November. Sign up for release notifications here.