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LogoArchive #2 by BP&O (Preview)

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch and a sold-out first release, LogoArchive returns with Issue 2, which begins to reconfigure itself.

LogoArchive is founded on an enthusiasm for a well-crafted logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of logos, rather a delivery mode in which to build a story and share thoughts. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story and ongoing development of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye.

LogoArchive Issue 2 is a compact 16 pages printed by WithPrint on Colorplan Ebony 175gsm with a white ink. It also features a Colorplan Candy Pink 175gsm insert printed with black, bound with black staples. It is a small second step but has ambitions to grow into a compelling and accessible series.

An early release of LogoArchive #2 is available online from counter-print.co.uk from the 28/4, and then in-store and online at magCulture, MagmaBooks and Present & Correct in London, Standards Manual in New York, Beautiful Pages in Sydney and Lorem (not Ipsum) in Zurich. Issue 1 will have a limited re-issue available at the same time as the launch of Issue 1 and will be available exclusively at counter-print.co.uk.

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LogoArchive Issue 1

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and its context within an ongoing project.

This first edition is a compact 10 pages printed on Colorplan Ebony 175gsm with eight passes of white and finished with black staples, it is a small first step but with ambitions to grow into a compelling and accessible series with each new zine marking its role within a continuum through the addition of an extra sheet (4pp). It is the first printed piece to fall under the BP&O publishing arm and hope our readers will get behind this.

UPDATE: LogoArchive #1 has sold out. Thanks to everyone who bought a copy, to those that have shared images on Twitter and Instagram, those that took copies for their shops, and to LogoDesignLoveDesign Week and Dezeen for writing articles about the project. I’m currently working on #2 and expect to have it ready early to mid-August.

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LogoArchive #1 by BP&O (Preview)

The first edition of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent niche publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and ongoing project. LogoArchive #1 is a compact 12 pages that will be printed by WithPrint on Colorplan Ebony 175gsm with a white ink and finished with black staples. It is a small first step but has ambitions to grow into a compelling and accessible series with each new zine marking its role within a continuum through the addition of an extra sheet (4pp).

An early release is now available at Counter-print.