Bubble tea is a sweet tea based beverage mixed with fruit, fruit syrup, milk and tapioca balls (or jelly) referred to as “boba”. Originally created in Taiwan in the 1980’s it will see its expansion into the UK market in April under the brand Bubbleology. This will be the first authentic Bubble Tea cafe in Europe and will be situated in the centre of London’s Soho district.
CooperVision is a US manufacturer of contact lenses which was founded in 1979, based in California it has grown to become the world’s fourth largest developer. Following a record year in 2010 CooperVision rolled out a new brand identity which they say “brings a refreshing perspective to the market.”
Moneybookers.com was launched in 2002 and is a UK based company that provides on-line payment services competing with companies such as paypal. In response to questions about the international viability of the name moneybookers and its potential association with ‘bookies’ they have changed there name to Skrill and introduced a new typographic word-mark with the full branding process to be completed by the end of 2011.