Opinion by Richard Baird.
Cloudberry is a New York-based interactive design firm that specialises in simple and intuitive on-line experiences for both the financial and healthcare sectors. Brand design agency Perky Bros – commissioned to develop Cloudberry’s visual identity and website – created an abstract smile like logo-mark to resolve and express the simplicity of ideas, the positive impact these have on Cloudberry’s clients and its clients’ customers and a friendly, accessible approach.
Inspired by the English poet Ted Hughes (who famously wrote a poem on a Tunnocks confectionery wrapper), WrapperRhymes provides an on-line platform for aspiring ‘wrapper poets’ to send in their work, have it photographed and featured on the website. To visualise this concept, Glasgow based studio Effektive, now Freytag Anderson, designed a modern and geometric identity that captures the simplicity of the wrapper and the aesthetic of the printed word.
Sheffield Food is an independent organisation set up to promote and support local producers and small scale manufacturers in the area. Their identity, designed by DED Associates blends visuals cues from Sheffield’s industrial past to carve a mark that represents a continuing commitment to sustainable and provincial food.