Opinion by Richard Baird.
The search engine and tech giant Google has just launched the latest version of its logotype, alongside a set of brand assets which include an icon and dot animations. The change sees a move away from serif flourishes and embracing the current favour for the reductive qualities of a geometric, monolinear sans-serif. It also features some better letter spacing, an improved x-height, single story g, and heavier characters whilst carrying over its distinctive and convivial colour palette and tilted e.
Curated by Richard Baird.
August’s highlights included Bob Design’s work for binding specialist Bubu, End Of Work’s brand identity for fast food restaurant Iron Grill, and Maud’s brand identity and campaign work for The University Of Sydney. However, there were five projects that stood out and have made it into BP&O’s Best Of Series, a feature that brings together the most interesting and unusual projects published on the site each month for another opportunity to be seen and shared.
The Best Awards is an annual celebration of interactive, graphic, product and spacial design work from New Zealand and Australia, run by The Designer’s Institute. This year’s event will take place on Friday 9th October at Auckland’s Viaduct Events Centre where winning studios will be awarded a Gold Pin for best in category, a Supreme Pin for best in discipline or a Purple Pin for those considered to have lifted the bar of New Zealand design.
Other awards include The John Britten Black Pin, which will be given to an individual for their leadership, vision and achievements nationally and internationally, and The Designer’s Institute of New Zealand Black Pin for Outstanding Achievement. This will be awarded to a member who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. The judging process and criteria can be seen here.
To coincide with the publication of these finalists BP&O looks back at those projects up for awards in October which have been reviewed on the site. Finalists include Inhouse, Strategy, Garbett and Richards Partners.