This week sees the launch of Barcelona-based brand and graphic design agency Lo Siento’s new visual identity. Created out-of-house by international studio Mucho, the solution blends a modern serif logo-type with a reductionist approach to letter-forms through reification and an industrial, hand-stenciled treatment across the business cards to visualise an unusual industrial and artisan design philosophy.
“Etxe is a small, innovative industrial design studio based in Mexico City. Their philosophy is to design to the very essence of a product. There is no room for extraneous elements; they believe that the beauty and artfulness of a product lies in its purest functionality. The identity itself is thus a distillation of their unique approach.”
Penny Royal Films is a UK based collaborative production studio that provides live action, motion graphics, sound and interactive design, branding and concept development services to the film, television and online industries. Earlier this year graphic design studio Alphabetical developed a new visual identity for Penny Royal Films which confidently mixes the practical sensibilities of a stencil cut PR monogram and a distinctive high quality copper foil print finish.