Inspired by the English poet Ted Hughes (who famously wrote a poem on a Tunnocks confectionery wrapper), WrapperRhymes provides an on-line platform for aspiring ‘wrapper poets’ to send in their work, have it photographed and featured on the website. To visualise this concept, Glasgow based studio Effektive, now Freytag Anderson, designed a modern and geometric identity that captures the simplicity of the wrapper and the aesthetic of the printed word.
Sheffield Food is an independent organisation set up to promote and support local producers and small scale manufacturers in the area. Their identity, designed by DED Associates blends visuals cues from Sheffield’s industrial past to carve a mark that represents a continuing commitment to sustainable and provincial food.
Opinion by Richard Baird
Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a colourful PB monogram and is bold and confident in its consistent application and relationship with photography. This post was originally published June 2011, and was update October 2017 with more images.