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Gomez designed by Savvy

Logo design by Savvy for neighbourhood bar Gomez

Multidisciplinary design agency Savvy have just completed the identity and collateral design for Gomez, a San Pedro-based bar ‘where you can hear good music and drink well’. The bar’s visual language, a ‘reconciliation of the traditional and avant-garde’, delivers a youthful, friendly and expressive brand personality through quirky vector illustration, the contemporary art and craft sensibilities of a striking electric blue colour palette and tinted images, paper texture, plastics, light, uncoated wood and heat treatments. Alongside the more retrospective tone of serif and italic typefaces, the diamond structure of the pattern work, the ribbon of the logo and black and white portrait photography. The result feels intentionally ‘silly’ yet is appropriately underpinned by a professional, experienced coherency that conveys quality.

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Marks designed by Marks

Logo designed by and for Geneva-based multidisciplinary design studio Marks

Marks is a Geneva-based multidisciplinary design studio that specialises in delivering contemporary graphic communication solutions to corporate business, institutions and the luxury goods and industrial art sectors. Their visual identity, a reverse, uppercase, italic logo-type with a consistent line weight, humanistic sans-serif build, square terminals, decent spacing and neat parallel diagonal strokes, now features across a new stationery set that, through a really nice combination of weighty, warm and cold concrete grey, uncoated material choices with a contrasting, high quality, glossy black and white foil print treatment, large point size and plenty of space, deliver an urban and subtle craft backdrop to the confident consistency and slightly unconventional qualities of the type and its layout across the collateral.

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Boabel designed by Maud

Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

Multidisciplinary design studio Maud recently developed a new visual identity for screenwriter Belinda Nowell’s new publishing venture Boabel. Based around an open book / B monogram, a business card that uses orientation to draw out this duality and a weighty, ‘book-bound’, triplex material combination the solution places storytelling at the very centre of communication with a contemporary simplicity.

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